I usually don't negotiate much until they tell me I can't get the car I want, and that I have to buy one with options I ddn't want because that'll all they have in stock.
At which point I tell them those extra options have 0 value to me and ask them to give me those extras for free.
So basically I got the Nav for free in my car, because I was willing to get a car without it.
As for leasing, I always ask for $0 down or as close to zero as possible. Leasing doesn't make sense otherwise.
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2010 BMW Z4 s35i
2014 Jeep Wrangler Rubicon
2013 Volvo XC90
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