Although I agree entirely with everything being said, you have to admit that buying a 2 seat sports car with very limited utility (unless you consider corner carving a utility function
) is an impulse buy. Some people may have spent a considerable amount of time deciding to do it, how to option it, color, etc. Let's face it, at the end of the day it's an emotional purchase.
So here comes along another one, with a little more razzmatazz, and you don't think people won't blissfully fall for it?