Quote:
Originally Posted by Driver72
BMW way overpriced the Z4, and made a mistake not offering a fixed hardtop version that weighs 250 lbs less for the enthusiast that doesn't care about having a convertible but doesn't want to lug around that extra 250 lbs of weight sucking it's performance away and sucking extra gas too.
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I think they did that with the E86 Coupe and it didn't sell. If more people had bought it instead of say a 3 series, BMW probably would have stayed the course. Now they're simply trying to avoid making the same mistake twice, which is why they're targeting a different customer segment.