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      06-28-2009, 10:04 PM   #1
Mark
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BMW Z4 ad banned for bad behavior

This is an interesting story out of Australia.

It seems the BMW Expression of Joy ad campaign where the Z4 is seen painting a canvas using its tires has ruffled some feathers and has been banned in Australia. Why? Authorities felt it was promoting bad behavior

Source: The Herald Sun -- http://www.news.com.au/heraldsun/sto...005961,00.html

Quote:
LUXURY car manufacturer BMW has been left in a spin after its new "artistic" TV ad was banned for encouraging hoon driving.

The Herald Sun reports Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres".

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, claiming it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.
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