Quote:
Originally Posted by mkoesel
And that aside, a truly US specific premium vehicle - one not at all intended for other markets - is a tough sell to shareholders by any name. Surely a company with global sales success knows how to develop global products.
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The Big Three do quite well making US-specific vehicles that don't really sell outside of North America (Australia and the Middle East being two other notable export markets, but where they play second fiddle to the Japanese). I am reflecting on the commentary on this forum, and the harsh reality of plummeting sales of BMW's traditional product, when I say that global products don't really work any more.
Whether this strategy is through a sub-brand (a la Lexus, which was designed for the US) or separate chassis/unibody specs (a la NMS Passat) I don't know. But what I do see is BMW about to fall off the charts, and something has to give. You raise some interesting other points though, thanks.