they will always persuade you, thats how they make money. Of course they are sincere about taking money outta your pocket.
I didn't take it, used that money to get a set of non-runflats performance tires and never looked back.
it only applies if you are running stock non-runflats, and i hope you don't have a 296 style rim because if you aren't careful, and get that rim bent, you are in a world of hurt with the dealers because you'll find out that their "Tire&Wheel Protection Plan" is really quite conditional.
just my 2 cents, save the money. if you get a flat, good chance to swap for non-runflats with that 1500.