Correct, but as noted by rking above, you'll need to press that button in the car in order to activate Assist and you'll also need to provide your dealer a valid email address as well (or possibly do this over the Assist call).
Then you're good to go!
'11 Z4 30i (Sold!);'11 X3 28i (Sold!); '15 M235i (Recalled/Crushed!); '15 28i X3 loaded; '14 x328i loaded & Mineral Grey '16 M235i Perf Edition, Dinan Stage 2 & CAI